CASES

Recently, with more pursuit towards healthy diet, non-fried foods have gained more interest than before. Especially in some developed countries, people are willing to spend more time to invest in diet and body health.

Though traditional fried instant noodles are still popular in Africa and some developing countries in Southeast Asia, their market is gradually approaching saturation in some developed countries, such as Japan, Korea and China, To break through, instant noodle companies in many countries are throwing their full weight into researching new instant noodle products, including non-fried instant noodles.

Our American client had long enjoyed a certain market share in US, but in the last two years, the traditional instant noodle market grows slowly, and other new fast food popping up all the time. After tremendous job in market research, our clients found that they are likely to be eliminated in the current environment without innovation. So they purchased our non-fried instant noodle production line for growing product diversity.

Six months after launching, our clients has the intention to expand their production capacity and purchase more production lines from Dongfang Noodle due to high sales value and excellent market feedback.